Koliko je reklama sastavni deo nase svakodnevnice ?
2009-10-26 Da li znamo sta je marketing? A reklama? Da li vam se mozda cini da znate? A ako biste procitali npr definicije jednog i drugog?! Marketing je vestina prevodjenja proizvoda u specijalitet. Marketing predstavlja most izmedju organizacije i njenog okruzenja, tj trzista. Marketing mix cine skup od 4p: product (proizvod), promotion (promocija), place (distribucija), i price (cena). Promotivni mix: licna prodaja, reklama (propaganda), unapredjenje prodaje i publicitet. Zadatak marketinga je da uoci potrebe kupaca, potrosaca na trzistu, prevede ih u konkretan proizvod/uslugu, zatim da odgovarajucim nacinom izvrsi promociju i distribuciju.
Reklama je samo jedan od mogucih puteva koji se koriste da bi se ostvarila promocija. Pogresno je da se marketing koristi kao sinonim za reklamu i obrnuto. Isto tako marketing se cesto poistovecuje sa prodajom. Prodaja pocinje kada imate proizvod, dok marketing startuje pre.
Tek kada smo definisali osnovne pojmove, mozemo da se upustimo u razmatranje pitanja koliko je reklama zaista sastavni deo nase svakodnevnice. Flajeri, bilbordi, epp... koliko nas preplavljuju?
10/26,2009, at 21:47
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Zaista lepo objasnjeno! Kada se stvari postave na svoje mesto, tada i pojmovi dobijaju svoj pravi smisao. Steta sto veliki deo ljudi kod nas kojima je to posao (a cesto nisu menadzeri), ne razumeju osnovne stvari iz svoje struke.
10/31,2009, at 14:07
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Preplavljuju?Ma,katastrofa!Ko uopste cita flajere?! bilbordi?Primecujem samo politicare na njima dok traje kampanja, i jos godinu dana nakon nje(valjda niko ne sme posle da zakupi njihov prostor za reklamu :) :))
10/31,2009, at 17:19
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iskreno, previse je reklama oko nas.. gde god se okrenes stoji neki plakat, bilobrd, na tv-u da ne pricam...
10/31,2009, at 21:26
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Brilijantno! Fasciniran sam! :)
10/31,2009, at 22:58
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Reklama je u sluzbi marketinga, a dali smo preplavljeni reklamama o tome bi se moglo diskutovati. Primetno je da se jedni isti proizvodi reklamiraju do iznemoglosti.
11/01,2009, at 10:54
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uzasno su prisutni, jako dosadni i sa deljenjem letaka, i sa dyzinom trajanja epp-a na tv-u!
11/01,2009, at 21:20
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Usli su nam u svakodnevnicu, iza svakog ugla ceka nas nova informacija o pivu, uloscima, bankarskim kreditima i na kraju najkvalitetniji WC papir dvo ili troslojni kojim cemo sve to obrisati ali predhodno probati PROBAVITU.
11/06,2009, at 04:22
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Mislim da je dobro sto si odlucila da ljudima objasnis razliku izmedju reklame i marketinga..Uglavnom se pod marketingom podrazumeva sve i svasta.
11/07,2009, at 13:02
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slažem se sa marry
11/07,2009, at 13:32
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U reklami i propagandi Srbija zauzima jedno OD POSLEDNJIH mesta u Evropi.
11/14,2009, at 01:36
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Mislim da bilbordi i epp imaju najveci uticaj na stariju generaciju nego na nas mladje...
11/16,2009, at 16:19
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@jellena: ne bih se baš složila, ali svako ima prawo na sopstveno mišljenje...
11/17,2009, at 13:51
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Jako dobro si definisala razliku izmedju ova dva pojma!Svaka cast, ovo treba da procitaju svi oni koji misle da znaju razliku, a ustvari....
11/17,2009, at 16:24
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hwala, mima !
11/17,2009, at 16:46
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Previše... Neke kompanije koriste takozvano "punjenje glave" imbecilnim reklamama (Meril, Bonux, Colgate, itd.), dok neke mega kompanije kao što je Coca-Cola rade sličnu stvar samo na mnogo višem nivou. Uzmimo kao primer plazma keks. Videćete neko vreme tu reklamu i onda će prosto da isčezne, tj. neće je biti. Takva reklama ima cilj samo da nas obavesti da odredjeni proizvod postoji, pa je na nama da li ćemo ga kupiti. A top of mind je ono što Coca-Cola takodje radi, ako udjete u prodavnicu i vidite policu sa gaziranim sokovima, koji ćete prvi ugledati? Odgovor nam je svima poznat (čast izuzecima). Marketing je, na kraju, čista psihologija, ponekad i prodavanje "magle", i jako je duboka tema...
11/19,2009, at 23:09
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