Koliko je reklama sastavni deo nase svakodnevnice? – II deo -
2009-10-28 Koliko flajera dnevno sakupite ? Da niste mozda postali kolekcionar? Redovno dolazite kuci punih dzepova i pune tasne raznoraznih paiprica? Ili ih samo bezvoljno bacate u prvu kantu za otpatke na koju naidjete? Ili ih mozda zaista procitate i upotrebite? Npr, ako je istovremeno taj letak i kupon za popust ili ulaznica ili sta god vec osmisle... Koliko obracate paznju na bilborde? Kada ste poslednji put primetili promenu reklame? Da li mislite da postizu neke marketinske efekte, osim sto sluze kao odlican povod da ih neko oboji prirodnim ili vestakim bojama jaja? A EPP? Da li u novinama i zutoj stampi redovno procitate sta na stranama za reklamu pise? Da li pazljivo slusate reklamni blok na radio stanicama?A sta se desava sa vasim daljinskim upravljacem kada je na redu ekonomsko propagandni program? Da li i vi pritisnete cuveno fantasticno dugme ‘mute’, ili po dobrom starom obicaju prebacujete kanal? Da li ste ikada posetili manifestaciju „Noc reklamozdera”? .......
10/31,2009, at 14:14
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Flajere obavezno odmah bacam.Za bilborde sam se vec izjasnila.Sto se tice epp-a,redovno "mutiram" TV,i za to vreme skuvam kafu, napravim sendvic ili sta vec, posto predugo traju!!!! A stanicu na radiu promenim, naravno.Cula sam da ume da bude fantasticno na "reklamozderu". Mozda jednom i odem,nikad se ne zna
10/31,2009, at 15:08
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Što se tiče flajera nešto sačuvam a neke odmah bacim (naučite nemački za samo 48h, ma baš), ali ima tu korisnih informacija. Bilbordi su ok osim kada su na njima reklame za političke partije, ali uglavnom "bacim oko" na njih!
A da, čuveni EPP, uglavnom traje toliko da zaboraviš šta si gledao!
Na "Reklamožderima" sam bio 3 puta. Problem je što tamo ima svega, pola sata jako dobrih reklama i onda puste neku glupost iz 80-tih i totalno smore. Ko nije išao nek ode bar jednom, interesantno iskustvo u svakom slučaju.
10/31,2009, at 17:23
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provo sam procitao donji clanak.. komentar koji sam tamo dao ovde mnogo bolje pristaje :)
a onda da kazem da je u zadnjem clanku lepo objasnjeno sta je zapravo marketing, sto je i bila njegova namera ;)
10/31,2009, at 21:23
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Brilijantno! 2 deo je bolji od prvog! :)
10/31,2009, at 23:04
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Uvek bacam flajere, prebacujem kanal za vreme reklama i nema sanse da ce me reklama ubediti da mi je to nesto bas neophodno i jako dobro.
11/01,2009, at 11:00
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redovno zaobilazim sve persone koje dele flajere!! bilbordi smaraju uglavnom! U novinama preskacem sve slike i slicice, kojih naravno nekad bude vise nego zanimljivih clanaka(i oni moraju od neceg da zive). Radio retko slusam, a tv kanal obavezno promenim dok vidim da pise marketing!
11/01,2009, at 20:26
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Flajere retko kad sacuvam,ugl. ih bacim...Na bilborde ponekad bacim pogled...a za epp,redovno promenim kanal,jer zaista zaboravim i sta sam gledala,a na radiu i ne obracam paznju na sve te silne reklame,koje po meni i nemaju neku korist...
11/01,2009, at 21:27
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Ako shvatimo da je izmedju inostranih i domacih reklama budzet razlicit moze se reci da ima i uspesnih niskobudzetnih domacih reklama, kao na primer nekadasnje reklame za Vojvodjansku banku :"Samo malo siske", "Malo me zuljaju"...
11/06,2009, at 04:25
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Mislim da se odredjeni pozitivni efekti postizu. Samo, kao i vecina stvari koje su preterane..pocinju da iritiraju. Desilo mi se da pre neki dan..bas zbog flajera koji sam dobila, posetim tu prodavnicu i kupim sebi majicu :)) Medjutim, postoje i dani kada su mi kese prepune istih...a ne pogledam ih uopste.
11/07,2009, at 13:09
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flajere uzmem i usput pročitam šta piše, i tog momenta odlučim da li da zadržim(pa kasnije mi bude od koristi), da li da nekom prosledim ili da odmah bacim. Bilbordi umeju da mi privuku pažnju ali ne svaki. U novinama preskačem stranice sa slikama za satove, parfeme i sl, na radiu promenim stanicu dok traju reklamice, a TV "mutiram" tako da ponekad mi se desi da vidim sliku i ako mi privuče pažnju uključim ton da čujem o čemu se radi. A što se Reklamoždera tiče, voleo bih da jednom odem, čuo sam da može da bude zabano
11/15,2009, at 21:07
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Postovani dopada mi se izbor tema i nacin na koji ih obradjujete. Mislim da je takav nacin pisanja od vece koristi marketing menadzerima neko puko teoretisanje koje cesto previdja marketing okruzenje u kome vecina nas posluje.
Srdacan pozdrav!
11/15,2009, at 21:40
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@Veselin Gardašević: Poštovani, hvala na komplimentu! To i jeste bio moj cilj. Lep pozdrav
11/15,2009, at 23:46
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Koliko god je moguće. Kolekcionar sam, skupljam i letke, pa bacim. Da. Ne. Pročitam, ali ne upotrebim... Profesionalna deformacija, obraćam pažnju na reklame, pažljivo slušam. Ponekad preskočim TV reklame. Ali nikada ne podležem porukama i ne izlažem se dodatnim troškovima za nepotrebne stvari. Ja sam imun na reklame.
11/16,2009, at 16:18
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@gkojadinovic: lepo, lepo....
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