„Sa mnom nešto nije u redu?!“

Published on 11/05,2009

2009-11-05  Prvi slučaj: Često vam se dogodi da gledate reklamu, prepoznate je a svaki put čekate njen kraj da se podsetite šta ono beše reklamiraju? (Ne)Dopadne nam se reklama, ali teško je pamtimo, tj njenu svrhu, šta  reklamira. Drugi slučaj: A šta kažete za reklame koje odgledate ko zna koliko puta, ali ih i dalje ne razumete. Ne bojte se, problem nije u vama. Postoje dva moguća rešenja: ili nije namenjena vašoj ciljnoj grupi potrošača kojoj pripadate, ili su markentigaši omanuli, (pa se od drveta ne vidi šuma, i obrnuto – za prvi slučaj; promašena tema – za drugi slučaj).  


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One Response to „Sa mnom nešto nije u redu?!“



  1. Visit marry

    Slažem se... ;)
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    moram da priznam da sam se "pronašao" u oba slučaja



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    Ja sam se pronasla u drugom slucaju...ima dosta reklama koje nemaju svrhu postojanja tj. ne postizu ono sto je bio cilj



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    ne kupujem prasak, ali kada bih kupovao to bi bio Ariel ;-). a koliko su reklame ozbiljna stvar postalo mi je jasno kada sam bez razmisljanja, jednom prilikom, skoro nesvesno, u korpu stavio Blend'a'Med iako je tu bilo jos pasti. kasnije se ispostavilo da je to jedna od retkih pasti koja se ne kupuje samo u apoteci a od koje meni ne ispucaju usne posle pranja duzih od 5min...ali to nije tema



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    Xej pa ko radi taj i gresi :) ,nemoj tako oštro sa markentašima, oni samo žele da nam veš bude što mekši i mirisniji. Dosta oni češće uspeju da nas ubede da poijemo pivce nego što omaše temu.



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    Mislim da je prekomerna upotreba reklama u toku programa klasična zloupotreba strpljenja gledalaca, ali da te reklame ne ostvaruju željene rezultate, ne bi se ni emitovale ni džabe, a ne za velike naknade medijskim kućama...



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    To pokazuje da je najkorisnije za svaku reklamu ponavljanje. Nebitno je koliko je neka reklama dobra ili loša, ako se dovoljno ponavlja, ostaće u glavi. Primer: većina ljudi se još seća reklame za Cipiripi :)



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    @doberman

    To je ono sto profesor Varagic zove "Top of Mind".



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