Zanimljivost?!
Published on 11/05,2009
2009-11-05 Dešava se i to da proizvod i poruka koju šalje budu kontradiktorni! Idealan primer jeste čokoladica KINDER bueno. U svojim reklamama (kojih ima sve više) koriste simbole koji su sexualni, dok u samom nazivu proizvoda on je namenjen DECI ! Šta još reći???
11/06,2009, at 15:23
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Ljudi uglavnom pamte reklame koje imaju tu neku sexualnu konotaciju. Meni su najzanimljivije te koje asociraju na jedno..a na kraju je poenta sasvim druga. Takve reklame ostaju zapamćene..definitivno!
11/07,2009, at 12:53
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složio bih se s tim da su reklame sa sexualnim nabojem meni lično interesantne. Uvek mi privuku pažnju. A što se tiče pomenutog proizoda, naziv/ciljna grupa mislim da si potpuno u pravu da je kontradiktorno
11/14,2009, at 19:18
Visit Đorđe Ć.
Mogao bih da ze zakunem da sam upravo ove primere pricao na nekim vežbama, nekoj grupi kada smo diskutovali na temu reklaminih apela!
11/14,2009, at 22:12
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@Đorđe Ć.: Narawno da ste nam Vi dali taj primer na vežbama. To je bilo pre tačno godinu dana. Šta drugo da kažem nego da sam redowvno prisustvowala,ali i da sam slušala na času :)
11/16,2009, at 11:39
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Pa ne obracaju ljudi paznju toliko na naziv, koliko na vizuelini dozivljaj, da nisam procitala ovaj tekst, nikad i ne bih razmisljala o tom imenu KINDER bueno ;)
Sve u svemu, ukusan je :Ppp
11/16,2009, at 15:03
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Sve je vise reklama koje ako ne odgledamo do samog kraja necemo ni shvatiti sta se tacno reklamira... Po mom misljenju to je nameran potez, da bi se gledalac zadrazao i odgledao celu reklamu i samim tim dobio zelju za datim proizvodom....
11/17,2009, at 17:38
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U marketingu obično važi ona izreka: 'Seks se prodaje'. Međutim, nekad znaju i da preteraju. Dobar je ovo primer. I kod nas je nešto slično bilo. Ona reklama za frikom ('Pažljivo ližite').
11/18,2009, at 17:13
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bravo gogy!
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Uopste nisam razmisljala u ovom smeru, ali, definitivno si u pravu.Poruka zapravo ne salje pravu informaciju o proizvodu!!!
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@mima : uprawo tako
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