Emocije i EPP
2009-11- 05 Koje su to emocije koje se „koriste“ u reklamama da bi efekat bio postignut? Npr. ljubav, sreća, nežnost se prikazuju u pozitivnim reklamama, kada je poželjno da se to nešto kupi i koristi. Međutim, strah se koristi kao dominantna pokretačka sila onda kada su reklamne kampanje vezane za borbu protiv narkomanije, vožnje u alkoholisanom stanju, za borbu protiv side, korišćenje proizvoda opasnih po zdarvlje i slično. Da li se i vi raznežite kada gledate reklame sa bebama, kucama, macama...? To je markentigašima i bio cilj. Jeste li primetili koliko se stavlja akcenat na porodicu? Npr. Reklame za automobile, mlečne proizvode, margarine, sokove, internet provajdere, banke...Trude se da nam daju do znanja da svi u kući taj proizvod/uslugu mogu da koriste, za iste ili različite potrebe. (Margarin taj i taj jede cela porodica; Internet provajder: tati i mami net treba za posao, deci za školu, baki i deki za razonodu.... )
11/06,2009, at 15:21
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Emocionalna inteligencija...jedno od često korišćenih "sredstava" za ostvarenje ciljeva na tržištu!
11/07,2009, at 12:55
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nisam o ovome razmišljao na taj način. Hvala što si mi skrenula pažnju na to
11/09,2009, at 22:26
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Ja sam čital neka istrživanja na temu korišćenja faktora strah u raklamama i pokazano je da je on samo u nekim formama koritan tj. da ljudi ne vole kada sed korist prevelik strah i baš grozni prmeri, to je onda kontraproduktivno jer se kodljudi uključuju odbrambeni mehanizmi.
11/10,2009, at 15:23
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Baš tako,sve ima svoje ciljno tržište, a šta je to što je čoveku najbitnije, pa upravo porodica..
11/10,2009, at 21:32
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npr. (a znam da ce zvucati kao teorija zavere ili tome sl.) osecaj straha, recimo kod pusaca izaziva potrebu za nikotinom. setimo se svih kampanja sa pusackim plucima u teglama ili fotografijama njihovih zuba. tesko je poverovati da je prikazivanje takvih slika direktan podsticaj za njih, da puse, naravno.
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@doberman: ne zvuči kao teorija zawere...
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Mama hocu da kakim kod Sare
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@markodr: taj mikro sprej je čudo....
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Ja cu da kakim kod Gorana,:) aj poseti moj blog da bi mogla da izadjem na kolokvijum
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